商务英语本地市场营销计划-无锡美联英语

　　竞争态势和目标 　　We aim to capture 20% of the market share and become one of the top threesuppliers within three years. 　　我们的目标是占据20%的市场份额，并在3年内成为三大主要供货商之一。
　　Our main aim is to keep costs low, to offer quality promotions and to collectdata from our customers. 　　我们的主要目标是:保持低成本，提供高品质的产品促销，以及收集客户的数据。 　　实施策略
　　To reach our goals, we plan to invest around 15 million yuan. 　　为了实现我们的目标，我们计划投入大约1500万元。
　　We will have more training on our new products soon. 　　不久我们将有更多关于新产品的培训。
　　We will improve our online campaigns.
　　我们要增加网络活动。
　　We will offer discounted vouchers for online goods as promotion. 　　我们将提供网上产品折扣券作为促销手段。
　　We are hoping to collaborate with other sister companies and cross-sell withother companies·
　　我们希望与姊妹公司合作并与其他公司交叉销售。
　　We will establish more than 200 new retail stores in rural areas. 　　我们要在乡村地区新建200家以上的零售点。
　　We plan to introduce three new models to this area. 　　我们打算向这个地区推出3款新产品。
　　情景对话 　　对话场景:Carol阐述一份地区市场计划。她首先提出目标，然后就产品和营销两个方面。 　　说明实施方案。 　　句型重点:说明目标及计划。
　　Carol:You've all heard a bit about the upcoming marketingplans at the global sales and marketing conference in NewYork last month. Today, we're going to talk about the localmarketing plans.
　　First, we're going to look at the comPETition. We know thatwe've got a lot of work to do to control more of the marketshare. Our three main rivals now have 85% of the marketshare. We aim to increase our market share by 10% to bringtheir combined market share down to 75%.
　　Secondly, we're going to look at our products. We've learneda lot about the needs of our customers from the research thatwas conducted in the third quarter and the fourth quarter of lastyear. Although we will need to invest more money on localizingthese products slightly, we feel confident that this will bring inmore sales. You will hear more about the product training thatwe will have on our new products soon.
　　Thirdly, we'll have a look at our online and offline campaigns. Ourmain aim is to keep costs low, to offer quality promotions and tocollect data from our customers and potential customers in orderto improve our database. This means that we will improve ouronline campaigns, offering discounted vouchers for online goodsas promotion，and ask that customers register online, givingus contact details and areas of interest, in order to receive theirgoods. We will still need to invest in offline promotions, but weare hoping to keep costs down by collaborating with other sistercompanies and cross-selling with other companies.
　　That's just a brief overview of what we’II be discussing today.
　　Do you have any questions or comments?
　　无锡美联英语小编译文:
　　大家都已经听说了一些上个月在纽约举行的全球销售和市场营销会议上提出的下一个营销计划。今天我们将商讨一下本地市场的营销计划。
　　首先，我们要研究一下竞争形势。大家知道，为掌控更大的市场份额，我们还需要做大量的工作。我们的三大竞争对手现在占据了85%的市场份额。我们的目标是增加10%的市场份额，以使他们的份额降至75%o第二，我们要对产品做一下研究。从去年3, 4季度开展的市场调查中，我们已经了解了很多客户需求。为使产品更加本地化.尽管我们需要投入更多资金，但是我们相信这将会提升销量。不久我们将对员工开展新产品培训.大家将会获取更多这方面的信息。
　　第三。我们将看看公司的网络及非网络的宣传活动。我们的主要目标是.保持低成本，提供高品质的产品促销，以及收集客户和潜在客户的数据以扩大我们的数据库。这意味我们要增加网络广告，提供网上产品折扣券作为促销手段，并要求客户在线注册，注明详细的联系方式和感兴趣的产品领域，以便于接收产品。我们还需要在非网络促销方面进行投资，但我们希望通过与姊妹公司合作并与其他公司交叉销售，以便降低成本。
　　这些只是我们今天要讨论内容的简单概述。大家有什么问题或意见吗?

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